Pause ... Look
Lime Lighting Ltd is company specialising in bespoke lighting; working with architects to light new public and office buildings. The new brand language uses these elements. It is based on angles of architectural drawings and pausing, looking and appreciating.
This is from my time at Legard Jepson, Sheffield. The project was for Birmingham Museum for their modern art gallery, the Waterhall. Their other venues and the overall brand followed the same circular shape so I had to follow the same brand guidlines for this venue. However because this is modern art, it needed to stand out despite following the same branding. This uses spontaneous brush strokes to signify creativity.
So many pubs and clubs have different systems when it comes to teaching their new staff how to do things, approaching paperwork and signing in but it usually uses a lot of paper and things tend to get lost or ruined. This app solves all these problems!
Its simple but with many easily set out functions that you can use on your phone or tablet. I’m hoping to take this further so it can be an app on the manager’s/owner’s computer too!
The name relates to ‘being responsible’ when it comes to consuming alcohol.
Never Not Magazine explores on the coming together of two items, either; exactly the same or completely different.
The format is a 4 page spread as it symbolises the coming together of 2 different things - in this case, two books. This particular issue is about those tiny day to day conflicts. The spreads shown look at conflicts in clothing, for example people's different perspectives of what looks good which explores the phrase 'You look awfully nice!'
Lincolnshire One Venues is team across multiple venues in Lincolnshire who bring creative activities to young people.
I worked with them to create brands for their youth groups and make promotional material for these groups and any events these groups hosted! Here are a small few of what I've created!
This is an existing brand called 'Star Clothing' who sell novelty clothing. Their brand is all about negative space and thinking outside the box! I had to apply their brand to a hang tag. I used their brand guidelines to create new patterns and brand graphics which I then applied to a hang tag! This was my proposal!
A new handcrafted bowtie company wanted a traditional and simple design which attracted both traditional and modern (yet quirky) types of people. The box design is something which can be easily handmade by the company.
A local mobile hairdresser wanted something fresh for his business. He loves minimalism and photography. He wanted the models to look beautiful but at the same time, look like real people so they were relatable to customers! He wanted to include minorities in his area; for example guys with long hair and people with super curly hair. I planned, art directed, shot and lightly edited the photos in this photo shoot.
The film Chronicle was shot from a personal camera perspective. It was something quite different from the usual superhero films around at that time. This inspired me to create a piece of film art that was different from the rest.
The many layers to the film lead me to use a textiles technique that uses many layers of fabric that are cut out to create the result shown to the right. I then explored it further!