‘John Lewis Fabric Choice’ refers to the fabric that has been hardened with a sugar solution so it can package the product box. This altered fabric is strong and protective. The fabric material of the box can be acquired by washing the box - this makes the hardened fabric return to its primary state. ‘Squash, Wash, Go’ refers to this process. The main aim is to give something back to their customers.
The patterns used are designed by great artists and designers who have worked with John Lewis over the years in order to subtly celebrate the creative community.