I’ve always been interested in how design can make things better for people.

I started my career in visual design, developing a strong eye for craft and communication. Over time, I became more curious about the thinking behind the design, understanding people, questioning how things work and finding better ways to solve problems.

That naturally led me into UX and Product Design, working across startups, consultancies and large organisations on everything from B2B SaaS to complex customer journeys at scale.

Today, I combine UX thinking and visual craft to turn complex problems into clear, intuitive experiences. I’m naturally curious, motivated by helping people and making a positive impact, and always exploring new ideas and technologies that can help me design better.

Ask Ashley

  • I’m Ashley, a Product & UX/UI Designer who loves solving problems and making complicated things feel simple. I’ve worked everywhere from startups to large organisations, across apps, websites, SaaS products and services. I care about the people behind the screen and love creating experiences that are useful, intuitive and genuinely make things better.

  • I’m currently looking for my next full time role, while remaining open to the right freelance or contract opportunities. My experience spans UX, product and interaction design across web, native apps, SaaS and services, from research and complex journeys through to prototyping, testing and polished UI. I’m happiest solving meaningful problems with collaborative teams and creating experiences that genuinely make a difference.

  • I combine curiosity, creativity, and logic to solve design problems, simplifying complex concepts into clear, intuitive experiences. I care equally about accessibility, usability, and aesthetics, creating thoughtful and effective solutions whether working independently or as part of a team.

  • Some highlights include; a BBC Children in Need storybook I helped design being read by Danny from McFly, contributing to the Russell Hobbs website redesign, and mentoring university design students. Outside of work, I enjoy drawing, reading comics, playing piano, staying active, and exploring iconic architecture when I travel.

Recommendations

  • CEO, Crosslake Technologies

    “Very grateful to Ashley. He's improved the user experience in all of our digital products, elevating their quality and maturity.”

  • Senior Product Owner, Virgin Media O2

    “Ashley challenges thinking in all the right ways, not for the sake of it, but because he genuinely cares about creating better customer experiences - helping us see opportunities we may have otherwise missed.”

  • Founder, The Healing Feeling

    “The final result exceeded my expectations and I’ve had great feedback from customers too. Thank you - you have a very happy client!”