Following the launch of Hydraluxe Pro, I was tasked with creating a digital billboard for Remington’s existing Hydraluxe range of hairdryers, curlers and straighteners, drawing on the newly developed Pro campaign assets to refresh the range’s visual presence.

Working within Remington’s brand guidelines, I adapted the campaign creative and existing strapline to a challenging long-format billboard. The format required careful consideration of composition, product hierarchy and scale, balancing multiple products and messaging while creating a design that remained impactful and easy to read at a glance.

The final creative brought the wider Hydraluxe range into the new visual world established by Hydraluxe Pro, while retaining a clear identity for the existing product collection.